An old school read isn’t just some rusty dusty book you found in grandpa’s attic. Unless of course grandpa was storing a mint condition first edition of “The Richest Man in Babylon” by Goerge S. Clason.
An “old school read” is a book, magazine, or other work published 25 or more years ago that still shocks, enlightens and/or entertains. A true old school read is special, interesting and as relevant today (or even more so) than the day it was published.
If you’ve ever read a crappy ebook
I’m grateful to live in a time when all you need to get your voice out there is a laptop and an Internet connection. The downside of course is that all you need to get your voice out there is a laptop and an Internet connection.
So many of those voices end up in ebooks. You don’t know if that book you just downloaded from Amazon is the answer to a prayer or another marketer out for a quick buck.
To put this in perspective, here’s a post I recently read in a writer’s forum that I belong to:
“I want to write and publish my first e-book. Not that I know anything about writing…I want to create a stream of passive income. I have read that e-book publishing is a great way to do it…”
There is nothing wrong with passive income. Yum, yum, give me some. There is something dreadfully wrong with using ebooks to create passive income when you have little interest in bringing value to readers.
The benefit of old school reads is that they’ve had time to be tested. Ever heard of “How to Win Friends & Influence People” by Dale Carnegie? There’s a reason books like that stick around.
How to Find Great Old School Books
Even though old school reads includes all kinds of materials, I tend to lean towards old school books. Chances are you have an old school book on your shelf right now.
If you’re on the hunt for a “new” old school book, you’ll want to start with Google’s Advanced Book Search.
Simply type your topic of interest into the keyword section at the top. Select the type of content you want, in my case, I selected books. Set the language desired (e.g. English, German, Danish).
Here’s how you set up your search to discover great old school books. In the publication date section, set a date range. For my search, I used January 1940 to January 1960. The month doesn’t matter much unless you are trying to find a particular title and know the publication date.
Using the parameters above, I first did a search for parenting books. The results did not interest me in the least. Using the same parameters, I did a search for books on success. Whoa Nelly! I got tons of interesting books with that search.
In particular, “How I Learned the Secrets of Success in Advertising” by Guy Lynn Sumner caught my eye. It’s a completely free book that I can read online, save as a PDF, and/or print to take on the road.
Go ahead, jump in there. You never know what old school read you’ll discover.